Tom Reardon

Founder and Lead Designer
Between the expensive, process-heavy agency and the sporadic freelancer, there is Cloudpattern Creative.
Greetings. I'm Tom, and Cloudpattern is my creative consultancy and studio, near Austin. I partner with enterprise B2B marketing teams who view better design as essential for customer acquisition. Together we form long-term relationships focused on clear, consistent and compelling visual messaging across all channels.
My Design Mindset
Strategic
I'm a careful, conceptual thinker. I studied economics in college and worked in public policy for six years in D.C. before moving to a creative career. I like to begin with the big picture.
Purpose-Driven
If the purpose of visual design is to communicate meaning, what is the meaning of your project? And once we uncover the purpose, we can ask: what's the best way to achieve this?
Value-Focused
What is the real business value of your solution? How is it different from market alternatives? Why is it worth paying for? Understanding the value enables me to design with more impact.
Classic
I have a preference for classic design principles, and consider myself more architect than artist. I think about structure and hierarchy, ensuring the most vital message isn't hidden.
Prospect-First
Marketing is about communicating value to potential customers. I keep this in mind from the start: Who are you trying to reach? Where are they? And what do they need to know?
Non-Flaky
I cut my design chops in a fast-paced corporate environment with tight deadlines. It's how I learned. I'm the opposite of a flaky designer, and I seek steady clients who value quality.
MY VIEW
Design will be coming to you from my ranch in the beautiful Texas Hill Country, just west of Austin.
Made on
Tilda