Creative Direction and Design for B2B Brands That Need to Look as Sharp as They Think
I help B2B marketing teams strengthen brand credibility, clarify messaging, and differentiate across the marketing ecosystem.
“
It's rare to find someone who combines big-picture thinking with artistic and technical skill. I highly recommend Tom for B2B brands who need a smart creative partner, not just another freelancer.
John Nicholson, Principal, Marketade
How i work
Senior-Level Creative Leadership Without Agency Overhead
A flexible creative partner for B2B teams that need strategic thinking, strong design judgment, and dependable execution.
  • Embedded in your team
    I work closely with marketing leaders and internal teams to understand priorities, context, and business goals.
  • Focused on what matters most
    From brand to campaigns to web, I help prioritize the creative work that will have the greatest business impact.
  • Strategic thinking + execution
    More than production support—an experienced creative partner who sharpens the work and raises the bar.
Benefits
Creative That Supports Real Business Goals
Creative work is more valuable when it strengthens the brand, supports the buyer journey, and helps the marketing team accelerate.
Build Brand Credibility in the Moments That Matter
Professional, well-considered creative helps your company look more trustworthy, more established, and more worth paying attention to.
Clarify the Message Behind the Marketing
Strong visuals are only part of the equation. I help sharpen communication so your positioning is easier to understand and believe.
Create Consistency Across All Marketing Channels
When your brand shows up coherently across touchpoints, marketing feels stronger, more intentional, and more credible.
Support a Faster, Better Marketing Workflow
With an experienced creative partner in the mix, teams spend less time managing, correcting, and re-explaining—and more time moving.
Raise the Quality of Everyday Execution
From presentations to landing pages to campaign assets, better creative lifts the perceived value of the whole organization.
Bring Strategic Judgment to Ongoing Creative Decisions
I help teams make better calls about what matters, what can wait, and how to get the strongest result.
reputation
Trusted by B2B Marketing Leaders
Long-term relationships built on taste, trust, responsiveness, and work that helps teams operate at a higher level.
  • Tom is everything you want in a creative partner: accountable, precise, curious and unfailingly reliable.
    Josh Kivenko
    SVP of Marketing, Upland Software
  • Tom has a rare ability to take a concept and elevate it to the next level by delivering spectacular branding and visual messaging.
    Nina McIntyre
    SVP of Marketing, Authoria
  • To say Tom is a skilled designer is putting it lightly; he's highly motivated with a creative mind, not to mention super easy to work with.
    Sara Whitwer
    CMO, DryvIQ
  • Tom can not only design to the highest standards, but also consult and advise to help evolve a marketer's ideas into impactful collateral and visuals.
    Anthony Botibol
    VP of Marketing, BlueVenn
More Reviews
CAPABILITIES
Creative Power Across the B2B Marketing Ecosystem
From foundational brand work to the constant stream of day-to-day marketing needs, I help B2B teams create stronger, more consistent work across channels.
“
Tom takes a strategic approach to understanding a client's goals and delivers clean, elegant work with remarkable speed.
Lisa Kilborn, Director of Corporate Communications, Zmags