SMART Content + INTELLIGENT Design =
Content Marketing Your Audience Can Trust
A new content marketing model helps B2B technology marketing teams increase content quality—and lead-gen results
Outsourcing your content marketing to a traditional agency often leads to disappointing results: high costs, low quality, and process-heavy restrictions that slow you down.
Now there's a better approach.
Cloudpattern Creative and Running Start Communications have joined forces to deliver a "just-right" approach to content marketing.
Combined, we can offer content strategy and development, exceptional design, and SEO research and reporting to make sure you stay on track.
Now you don't have to choose between freelancers who drop the ball and bureaucratic agencies who can get you content "next month."
SMART CONTENT + INTELLIGENT DESIGN
Our Advantages
Professional
A professional partner who delivers smart content and intelligent design that far exceeds what you'll get from flaky freelancers.
Agile
A better alternative to bureaucratic marketing agencies who make you play by their rules—and their restrictive processes.
Simple
A client-service approach from a team of two "good guys" focused on the same goals: delivering smart content, beautifully packaged, on deadline.
SMART CONTENT + INTELLIGENT DESIGN
How It Works
Audit
Each engagement begins by evaluating where you are today — and where you need to go.
Roadmap
We develop a strategic roadmap to deliver an ongoing flow of lead-generating content.
Execution
From simple blogs to technical white papers — we create quality content worthy of your brand.
Assessment
We monitor what's working, what's not, and then recalibrate to improve results.
A TEAM OF TWO "GOOD GUYS"
30+ Years of Combined Enterprise Experience
Jason Rasmuson
Owner and Chief Content Officer
Running Start Communications, LLC

Grammar geek. Lover of all things content marketing. Jason believes quality content delivers sales results. With a BA of English and an MBA in Entrepreneurship, Jason combines the art of storytelling with an analytical mindset to develop clear, compelling content that connects with any business audience.
Tom Reardon
Owner and Lead Designer
Cloudpattern Creative, LLC

Pixel perfectionist who never loses sight of the big picture. Tom believes that great design begins with great content, and he strives to deliver clear, consistent and compelling visual messaging to your audiences in everything they see. Tom almost pursued a Ph.D. in Economics before he came to his senses.

JASON RASMUSON + TOM REARDON
What Enterprise Marketing Leaders Say
In addition to being an excellent writer and delivering the highest quality materials, Jason is amazingly reliable. I never had to worry that a job wouldn't be done correctly or on time.
Jeff Segarra
Senior Director of Product Marketing, Nuance
Tom is the most professional and business-minded creative I have worked with in a long time. He is everything you want in a creative partner: accountable, precise, curious and unfailingly reliable.
Josh Kivenko
VP of Marketing, Upland Software
Jason does such a great job capturing our voice and turning out quality work. He's truly an asset to our marketing team and I highly recommend his work.
Jean Borgman
Director of Marketing, Liveclicker
Tom's clean, polished, and vivid design work has helped us increase our lead generation, while also elevating the overall look and feel of our brand.
Amy Carey
VP of Corporate & Security Product Marketing, CSPi
QUICK CASE STUDIES
Content Marketing Examples
JASON RASMUSON + TOM REARDON
Enterprise Clients We've Worked With
QUESTIONS?
Check Out the FAQ
Why should I consider Running Start + Cloudpattern?
Agencies can be process-heavy and expensive and inevitably put your content in the hands of junior writers and designers. Freelancers can be hard to find, and even if you do, they may have erratic schedules and skillsets, leading to missed deadlines and disappointing content quality.

Jason and Tom are two creative pros who focus on delivering superior content and intelligent design to increase the impact of your content marketing efforts.
What types of services do you provide?
We start each engagement with a thorough content audit, develop a strategic content roadmap, and then execute with great writing and design to support ongoing content/lead generation goals.

We can work with your existing SEO agency, or if you don't have one, we can provide digital marketing services such as SEO, Adwords management, and reporting.

We also provide quarterly content assessments and proactive project management to make sure nothing falls through the cracks.
What types of content do you produce?
We do it all. Everything from lead-generating content — blogs, ebooks, infographics — to traditional Marcom pieces such as brochures, case studies, white papers, product collateral, and more.

See examples above. We're happy to provide actual samples upon request.
    What does a typical engagement look like?
    We believe content marketing is a long game and partner with clients seeking a steady flow of useful materials over time. (We don't believe in "content for content's sake.")

    We participate in weekly/biweekly team meetings to understand content goals, communicate project updates, and field new requests. Consider us an extension of your team.
      How much do you charge?
      Each engagement is different and pricing will depend on your content-marketing goals. We prefer retainer-based relationships to ensure a smooth production flow.

      In some cases per-piece pricing may be appropriate.

      For a preliminary estimate, please schedule a brief call with us.
      Do I need a contract?
      We are looking to work with clients who are committed to engagements of at least six months.

      Yet we realize contracts may be just another hoop to jump through. This is why we operate on rolling 30-day agreements. If you want to end the relationship, just give us 30 days' notice. No hard feelings!
      Ready?
      With Running Start Communications + Cloudpattern Creative, you can outsource B2B content creation in way that works for you.
      Schedule a Call
      We look forward to hearing from you.
      Don't be shy!